This package is best suited for early-stage (pre-Series A) start-ups who are considering raising funds in the immediate to near future. Normal components of this package are below, but this can be customised depending on your specific set of needs and circumstances.01 Financial Valuation & Model
The specifics of the models will necessarily vary depending on the specifics of the business and the engagement, but generally speaking…
Forecast period would typically be 3-5 years to start
Unit economics will be used to forecast cash flows
PV will typically be derived via a DCF approach
Key metrics (e.g. EBITDA, OpEx, Gross Margin, Net Margin, etc.) most useful to your business model will be identified and calculated
Every package would include 3 scenarios by default (i.e. base case, pessimistic, optimistic), and the assumptions underlying each will be both explicit and defensible
As an optional add-on, Multiples and/or Comps analysis can be performed to inform negotiation with investors
For asset-heavy businesses (very common in the infrastructure space), the model also includes:
Debt capacity analysis
Debt service coverage (DSCR) modelling
02 Historicals: Advisory & Organisation
Even early-stage companies are expected to track historical financial information if they've been operational for more than a few months! We can work together to make sure the following are in order and investor-ready:
P&L (Profit & Loss) Statement, also known as the Income Statement
Balance Sheet
Cash Flow Statement
03 Use of Funds & Roadmap
All of the above will support a request for capital. The investors, organisations, and/or institutions that will give you that cash are going to want to understand exactly how that capital is going to be deployed. Or, in layman’s terms, how you plan to use the money they give you? Together we can develop the following materials to be included in pitch documentation:
Use of funds (e.g. hiring, product development, marketing, etc.)
Key milestones (e.g. MVP, revenue targets, etc.)
Timeline to revenue
Corresponding burn rate
04 Capital Strategy: Equity vs. Debt
Instead of defaulting to equity-only capital raises, we will design a capital structure that is tailored specifically for your business. This will help us determine:
How much equity to raise
Whether debt is appropriate
How much leverage projected cash flows can safely support
The tradeoff between dilution and financial risk
Optimal capital stack design
For infrastructure and energy businesses, this often includes structured debt modelling alongside equity.
The goal is to raise capital in a way that supports growth without unnecessary dilution or risk.
05 Capital Structure & Ownership
Before engaging with equity investors on a new round of funding, you’ll want to have your ‘Cap’ (Capitalisation) Table ready to share to serve as a basis for discussion. This will include…
Founders’ equity
Employee option pool
Existing investors (if any)
Convertible notes / SAFEs
Fully diluted view
Pro-forma view post-raise
Integrated debt schedule (if applicable)
Instead of just a cap table, we’ll develop a full view of ownership and obligations.
