01 Financial Valuation & Model

The specifics of the models will necessarily vary depending on the specifics of the business and the engagement, but generally speaking…

  1. Forecast period would typically be 3-5 years to start

  2. Unit economics will be used to forecast cash flows

  3. PV will typically be derived via a DCF approach

  4. Key metrics (e.g. EBITDA, OpEx, Gross Margin, Net Margin, etc.) most useful to your business model will be identified and calculated

  5. Every package would include 3 scenarios by default (i.e. base case, pessimistic, optimistic), and the assumptions underlying each will be both explicit and defensible

  6. As an optional add-on, Multiples and/or Comps analysis can be performed to inform negotiation with investors

02 Historicals: Advisory & Organisation

Even early-stage companies are expected to track historical financial information if they've been operational for more than a few months! We can work together to make sure the following are in order and investor-ready:

  1. P&L (Profit & Loss) Statement, also known as the Income Statement

  2. Balance Sheet

  3. Cash Flow Statement

03 Use of Funds & Roadmap

All of the above will support a request for capital. The investors, organisations, and/or institutions that will give you that cash are going to want to understand exactly how that capital is going to be deployed. Or, in layman’s terms, how you plan to use the money they give you? Together we can develop the following materials to be included in pitch documentation:

  1. Use of funds (e.g. hiring, product development, marketing, etc.)

  2. Key milestones (e.g. MVP, revenue targets, etc.)

  3. Corresponding burn rate

04 Cap Table

Before engaging with investors on a new round of funding, you’ll want to have your ‘Cap’ (Capitalisation) Table ready to share to serve as a basis for discussion. This will include…

  1. Founders’ equity

  2. Employee option pool

  3. Existing investors (if any)

  4. Convertible notes / SAFEs

  5. Fully diluted view

05 Financial DATA WAREHOUSING

To put a bow on all of this, you’ll need to centralize and structure the core financial data needed for investor due diligence, pitch decks, and financial modeling. We can implement lightweight, scalable data warehousing accordingly:

  1. Centralized financial model infrastructure

  2. Cap table integration & audit trail

  3. Automated financial statement staging

  4. Milestone & roadmap metrics mapping

Start-up Funding Kit

This package is best suited for early-stage (pre-Series A) start-ups who are considering raising funds in the immediate to near future. Normal components of this package are below, but this can be customised depending on your specific set of needs and circumstances.